In a new world where more people than ever are looking at the way a business behaves, could corporate responsibility provide that final personal edge to your offering?
Corporate Social ResponsibilityThe benefit your company receives by providing great service to customers is an emotional bond; this is a bond which guarantees future trust and business. Most business transactions are underpinned by an emotional response (think the lust inspired by Apple’s sleek designs). Where service stands separately is in the way this emotion is inspired by face to face interaction, through the engineer in the home or workplace.
An organisation’s Corporate Responsibility echoes the emotional dynamic offered through service. It is a business engagement which offers a very human emotional attachment, eschewing the usual hard-nosed business approach to show an organisation’s softer, more empathetic side.
It leverages the same emotional response as good service, and could well deliver the final word in competitive differentiation. A client or potential client will see a responsible business and say, “look at them, they are human, like us.”
Events like Responsible Business 2012 aim to facilitate the strategic alliances and partnerships between businesses and the voluntary sector that will ultimately increase Corporate Social Responsibility activity and drive business forward.
|