Business success is built on service excellence.
Customer service is now essential to every enterprise – for creating customer loyalty, developing a brand, winning new business and for maximising revenue opportunities the face-to-face service of the field operation is a defining factor.
For the forward thinking field service is no longer about call avoidance or how to reduce the number of calls made. The engineer at your door is personal and provides a direct customer contact. Field service is increasingly about the call opportunity – what additional value can I extract from this call?
Businesses have realised that a successful long term growth and profit strategy is built on customer service. Field service is top of the board room agenda across every business area and delivery is becoming a “C” level responsibility – the Chief Service Officer.
This trend and the boardroom recognition service delivery is now rightly receiving is reflected in the high quality content available at SME 2008 and the level of attendees the event attracts.
See the complete 2007 peer to peer multi-streamed conference programme.
